Home > Case World > Values & Vision
You can take pride in the name on your CASE machine. It’s backed by nearly two centuries of productivity and performance.
CASE Construction Equipment and your CASE distributor are here for you, not only when you buy the machine, but also after you put 1,000 or 10,000 hours on it. More than that, you can count on CASE and your CASE dealer for the ultimate ownership experience — productive equipment, expert advice, flexible financing, genuine CASE parts and prompt service.
Real progress belongs to realists, to the “roll up your sleeves and get the job done” types.
We help them with real-world solutions, made for the challenges they face every day.
Whatever life demands, however tough the job, we never forget who we are.
We trust in our heritage and our people.
Because we know there is only one road to the future:
the road we are building together, since 1842.
CASE takes customers seriously – so seriously, in fact, that we invite equipment users to participate in defining and improving new products.
We involve CASE and competitive customers in our projects to:
The Global Product Development process includes:
Customer input has guided improvements in serviceability, visibility, stability, power, ease of transport, extended time between refueling, noise reduction and cold-weather starting, just to name a few.
© 2025 CNH Industrial America LLC. All Rights Reserved. CASE and CNH Capital are registered trademarks of CNH Industrial America LLC.